PRINCIPLES OF COACHING Coaching is about creating and building trust, respectful relationships through good rapport and quality communication skills. Although systemic technique is important, it’s not the core principle of coaching. Understanding concepts, systems and procedures are learned through training or certification, yet communicating those skills sincerely in a safe environment should be your focus as a coach. WHAT COACHING IS AND IS NOT.. Coaching is about the client, not ...

You are smart. You know that any change requires effort. And you know it’s going to be work, and you know it’s not going to be easy work. But you also know that you don’t want to spend one more day living the life you are living now. You want to know that you are moving forward. You want some easy wins to assuage your bruised self, you want to ...